Group Overview
Newtrend is committed to becoming a leading global manufacturer of food ingredients and food additives.
Vision: To provide consumers with healthy, natural, and safe innovative food ingredients Mission: To empower a high-quality lifestyle through premium ingredients, helping people lead healthier and better lives
About Newtrend
Newtrend Group Holding Co., Ltd. was founded in 2001, with its headquarters in Shenzhen, China. In June 2025, Newtrend was listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 02573.HK. Aligning with the global food industry's shift toward nutrition, health and natural ingredients, it focuses on the R&D, production and global supply of nutritional, healthy and natural food ingredients, and is committed to becoming a globally competitive supplier of healthy food ingredients and a comprehensive solutions provider.
After more than two decades of development, Newtrend has built a diversified product portfolio anchored by its flagship products such as glycine and sucralose, with a strategic focus on healthy food ingredients including functional sweeteners, dietary fiber, prebiotics and natural plant extracts. Newtrend has established production bases in China, Thailand and Indonesia, and built a marketing and service network covering the world's major markets. Its products are sold to nearly 70 countries and regions worldwide, and Newtrend maintains long-term and stable partnerships with a number of internationally renowned food, beverage and daily chemical enterprises.
Looking ahead, Newtrend will pursue the coordinated development of global footprint, technological innovation and green manufacturing. It will continuously strengthen its capabilities in R&D and innovation, large-scale manufacturing, quality management, global supply and customer service; drive quality improvement and efficiency enhancement in its traditional core businesses; accelerate the industrialization of high-value-added healthy food ingredients; and extend its business model from single-product supply to multi-category collaboration and application solutions, thereby creating healthier, more sustainable and long-term value for global customers and consumers.
Established in
Five Production Sites
Four Global Sales Centers
Two R&D Centers
Exported Countries & Regions
Company Employee
Development History
Global Presence
Business Coverage ——
The Group has established production facilities, R&D centers, and sales networks in numerous countries and regions across China, Southeast Asia, Europe, the Americas, and beyond, thereby building a globally integrated business footprint.
Resource allocation ——
By integrating premium global raw material resources with cutting-edge manufacturing technologies, we have established an international supply chain system to deliver stable, reliable products and services to our customers.
Talent Development ——
Leveraging a global operating platform, we offer employees overseas career opportunities, cross-cultural collaboration experience, and international career development pathways.
Global Presence
Thailand, Rayong (Warehouse)
No. 7/419, Village No. 6, Mayangphum Town, Plakdang District, Rayong Province, Thailand
Karawang, Indonesia (Warehouse)
Karawang New Industrial City (KNIC), Block E, Lot 3, Karawang–Cikampek Highway, West Java Province, Indonesia
Shenzhen, Guangdong (Operations Headquarters)
16th Floor, Building A, Chuangyi Technology Building, High-Tech Industrial Park, Yuehai Subdistrict, Nanshan District, Shenzhen, Guangdong Province
Jiangxi Ji’an (Warehouse)
Huojian Avenue, Jinggangshan Economic and Technological Development Zone, Ji’an City, Jiangxi Province, China
United States, California (Warehouse)
California
The Hague, Netherlands (Office)
33 Princess Margrietplein, The Hague, Netherlands
Netherlands, Rotterdam (Warehouse)
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Rayong, Thailand (Factory)
No. 7/419, Village No. 6, Mayangphum Town, Plakdang District, Rayong Province, Thailand
Indonesia, Jakarta (Office)
Jakarta Province, North Jakarta Administrative City, Kelapa Gading District, West Kelapa Gading Subdistrict.
Karawang, Indonesia (Factory)
Karawang New Industrial City (KNIC), Block E, Lot 3, Karawang–Cikampek Highway, West Java Province, Indonesia
Jian, Jiangxi (Factory)
Huojian Avenue, Jinggangshan Economic and Technological Development Zone, Ji’an City, Jiangxi Province, China
Yijiang, Jiangxi (Factory)
No. 4, Zhanqian North Road, Yujiang District, Yingtan City, Jiangxi Province, China
Hubei, Jingzhou (Factory)
No. 2 Baolian Road, Jingzhou Economic and Technological Development Zone, Hubei Province.
Tibet (Factory)
Tibetan Qing Industrial Park, Golmud City, Qinghai Province, China
Schematic diagram, national borders and divisions are based on official standard maps
Newtrend is committed to the research and development of high-end food ingredients and green manufacturing, supported by global supply capabilities. With technological innovation at its core, the company has established a dual R&D platform—the Shenzhen Innovation Research Institute and the Ji’an Provincial Technology Center—and built a professional R&D team led by nationally recognized top-tier talent. Newtrend continues to drive innovation in green bio-manufacturing, natural extract development, and functional ingredient R&D.
Positioned as the Group’s global innovation and R&D center, it focuses on cutting-edge technology exploration, new product pre-research, high-end formulation development, and international technical bench-marking. The center specializes in natural functional and clean-label raw materials, bio-synthetic technologies, and the R&D of advanced customized applications. Its laboratory is equipped with high-precision analytical and testing instruments, covering a full range of experimental methods, including chromatography, precision separation, extraction and purification, and stability testing. It provides an integrated R&D workflow covering raw material analysis, mechanism research, laboratory-scale sample development, and application evaluation.
The Group boasts a highly skilled R&D team led by nationally recognized top-tier talents, assembling specialists covering food science, bioengineering, applied chemistry, fermentation engineering and fine chemical engineering. Our core R&D team has more than 20 highly educated, industry-seasoned members, forming a multidisciplinary R&D talent echelon consisting of senior specialists, veteran engineers and young technical backbones.
The Group spearheads the industry shift toward healthier, natural, clean-label and functional food ingredients. Through long-term sustained R&D investment, we have established four proprietary core technology systems and continuously strengthened intellectual property protection, forging robust technical moats and differentiated competitive edges.
Three Principles of cooperation
Integrity, Respect, Responsibility
Three Principles of Business Conduct
Diligent, efficient, innovative
Newtrend Group
Stock code： 2573.HK
Sales Headquarters: Shenzhen Newtrend Health Technology Co., Ltd.
Add: 16/F, Tower A, Chuangyi Technology Building, No.198,Keji Middle 1st Road, Nanshan District, Shenzhen, Guangdong, China 518057
Postal Code: 518057
Tel: (+86)755-86322798
Email:sales@newtrend-group.com
Newtrend Group Holding Co., Ltd.
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