Group Overview

Newtrend is committed to becoming a leading global manufacturer of food ingredients and food additives.

Vision: To provide consumers with healthy, natural, and safe innovative food ingredients
Mission: To empower a high-quality lifestyle through premium ingredients, helping people lead healthier and better lives

About Newtrend

Newtrend Group was established in 2001 in Shenzhen, Guangdong Province, China, We specialize in the production and innovative development of food addictive. Our products include Sucralose, Food Grade Glycine, Curcumin, Seaweed Dietary Fiber, Isomalt, Sugar Substitute Products and so on. We are a  Professional Health Food Ingredient Supplier.

For many years, Newtrend Group has been dedicated to the research and development of food additives. With proprietary core technologies and extensive production experience, the Group has maintained a leading position in the industry. The Group operates numerous entities both domestically and internationally, including Newtrend Group Holding Co., Ltd., Jiangxi Ansun Chemical Technology Co., Ltd., Newtrend Food Ingredient (Thailand) Co., Ltd., PT Newtrend Nutrition Ingredient, Shenzhen Newtrend Health Technology Co., Ltd., and more.


The Group’s production sites features state-of-the-art manufacturing facilities and cutting-edge automated equipment. Our products are manufactured in strict compliance with international standards and have obtained prestigious international certifications, including FSSC 22000, BRC, Kosher, and Halal. We maintain long-term, stable partnerships with numerous Fortune Global 500 companies and have established strong collaborative relationships with distributors across various countries and regions.

2001

Established in

5

Five Production Sites

4

Four Global Sales Centers

2

Two R&D Centers

60 +

Exported Countries & Regions

1000 +

Company Employee

Development History

Newtrend Industrial Co., Ltd. was established.


Shenzhen Newtrend Industrial Development Co., Ltd. is the founding shareholder and controlling shareholder of the Group.

The Yujiang Factory was established.


Since its inception, the company has focused on the research and development and production of glycine, with its glycine products consistently maintaining a market-leading position in the industry.

The Jian Factory was Established


Responsible for the research, development, and production of food ingredients such as sucralose and Haicui‑seaweed dietary fiber.

Shenzhen Subsidiary Established


Located in Nanshan District, Shenzhen, the Group’s sales headquarters and functional management center are supported by a highly professional management team.

Establishment of the Thailand Subsidiary


The Thailand subsidiary was established to support the production of sucralose, isomalt, and other products. In particular, the new isomalt project commenced large-scale commercial production in 2025.

The Xizang Factory was established.


Located in the Qinghai Gelmu Tibetan‑Qing Industrial Park, it is the Group’s largest glycine plant, primarily engaged in the production and sale of glycine.

Nanchang, China, the establishment of European subsidiaries


The China Nanchang company is responsible for the sales of glycine, while its European subsidiary provides DDP services across Europe and has established an overseas sales‑and‑storage network, thereby creating a global production, sales, and supply-chain system that serves Europe, the Americas, the Asia‑Pacific region, and beyond.

Establishment of the Indonesia Plant


The facility is located in West Java, Indonesia, and is primarily responsiblefor the production of glycine, curcumin, and other products.

Indonesian trading company established


Establish overseas sales and warehousing network forming a global production, sales and supply chain system serving Europe, the United States, asia-pacific and so on.

Thailand Factory Construction and Upgrade


A new isomalt production line has been added.

Successfully listed on the Main Board of the Hong Kong Stock Exchange (stock code: 2573.HK)


Embrace the capital markets and usher in a new chapter of development.

Shenzhen Sales Center and R & D Center established


16/F, Tower A, Chuangyi Technology Building,No.198,Keji Middle 1st Road, Nanshan District,Shenzhen, Guangdong,China 518057

2001

2003

2006

2011

2013

2014

2017

2019

2023

2024

2025

2026

Global Presence

Business Coverage ——

The Group has established production facilities, R&D centers, and sales networks in numerous countries and regions across China, Southeast Asia, Europe, the Americas, and beyond, thereby building a globally integrated business footprint.

Resource allocation ——

By integrating premium global raw material resources with cutting-edge manufacturing technologies, we have established an international supply chain system to deliver stable, reliable products and services to our customers.

Talent Development ——

Leveraging a global operating platform, we offer employees overseas career opportunities, cross-cultural collaboration experience, and international career development pathways.

Global Presence

+ China
Shenzhen, Guangdong (Operations Headquarters)
Jiangxi Ji’an (Warehouse)
Jian, Jiangxi (Factory)
Yijiang, Jiangxi (Factory)
Hubei, Jingzhou (Factory)
Tibet (Factory)
+ Indonesia
Karawang, Indonesia (Warehouse)
Indonesia, Jakarta (Office)
Karawang, Indonesia (Factory)
+ Thailand
Thailand, Rayong (Warehouse)
Rayong, Thailand (Factory)
+ Netherlands
The Hague, Netherlands (Office)
Netherlands, Rotterdam (Warehouse)
+ America
United States, California (Warehouse)

Thailand, Rayong (Warehouse)

icon No. 7/419, Village No. 6, Mayangphum Town, Plakdang District, Rayong Province, Thailand
Thailand, Rayong (Warehouse)

Karawang, Indonesia (Warehouse)

icon Karawang New Industrial City (KNIC), Block E, Lot 3, Karawang–Cikampek Highway, West Java Province, Indonesia
Karawang, Indonesia (Warehouse)

Shenzhen, Guangdong (Operations Headquarters)

icon 16th Floor, Building A, Chuangyi Technology Building, High-Tech Industrial Park, Yuehai Subdistrict, Nanshan District, Shenzhen, Guangdong Province
icon
Shenzhen, Guangdong (Operations Headquarters)

Jiangxi Ji’an (Warehouse)

icon Huojian Avenue, Jinggangshan Economic and Technological Development Zone, Ji’an City, Jiangxi Province, China
icon
Jiangxi Ji’an (Warehouse)

United States, California (Warehouse)

icon California
United States, California (Warehouse)

The Hague, Netherlands (Office)

icon 33 Princess Margrietplein, The Hague, Netherlands
The Hague, Netherlands (Office)

Netherlands, Rotterdam (Warehouse)

icon -
Netherlands, Rotterdam (Warehouse)

Rayong, Thailand (Factory)

Product:Isomaltulose, sucralose
icon No. 7/419, Village No. 6, Mayangphum Town, Plakdang District, Rayong Province, Thailand
Rayong, Thailand (Factory)

Indonesia, Jakarta (Office)

icon Jakarta Province, North Jakarta Administrative City, Kelapa Gading District, West Kelapa Gading Subdistrict.
Indonesia, Jakarta (Office)

Karawang, Indonesia (Factory)

Product:Curcumin, glycine
icon Karawang New Industrial City (KNIC), Block E, Lot 3, Karawang–Cikampek Highway, West Java Province, Indonesia
Karawang, Indonesia (Factory)

Jian, Jiangxi (Factory)

Product:Sucralose, Haicuisu
icon Huojian Avenue, Jinggangshan Economic and Technological Development Zone, Ji’an City, Jiangxi Province, China
icon
Jian, Jiangxi (Factory)

Yijiang, Jiangxi (Factory)

Product:Glycine (food grade)
icon No. 4, Zhanqian North Road, Yujiang District, Yingtan City, Jiangxi Province, China
icon
Yijiang, Jiangxi (Factory)

Hubei, Jingzhou (Factory)

Product:Glycine
icon No. 2 Baolian Road, Jingzhou Economic and Technological Development Zone, Hubei Province.
icon
Hubei, Jingzhou (Factory)

Tibet (Factory)

Product:Glycine (Industrial Grade)
icon Tibetan Qing Industrial Park, Golmud City, Qinghai Province, China
Tibet (Factory)
ALL
Sales Center
production base
warehouse

Schematic diagram, national borders and divisions are based on official standard maps

Newtrend is committed to the research and development of high-end food ingredients and green manufacturing, supported by global supply capabilities. With technological innovation at its core, the company has established a dual R&D platform—the Shenzhen Innovation Research Institute and the Ji’an Provincial Technology Center—and built a professional R&D team led by nationally recognized top-tier talent. Newtrend continues to drive innovation in green bio-manufacturing, natural extract development, and functional ingredient R&D.

Positioned as the Group’s global innovation and R&D center, it focuses on cutting-edge technology exploration, new product pre-research, high-end formulation development, and international technical bench-marking. The center specializes in natural functional and clean-label raw materials, bio-synthetic technologies, and the R&D of advanced customized applications. Its laboratory is equipped with high-precision analytical and testing instruments, covering a full range of experimental methods, including chromatography, precision separation, extraction and purification, and stability testing. It provides an integrated R&D workflow covering raw material analysis, mechanism research, laboratory-scale sample development, and application evaluation.

The Group boasts a highly skilled R&D team led by nationally recognized top-tier talents, assembling specialists covering food science, bioengineering, applied chemistry, fermentation engineering and fine chemical engineering. Our core R&D team has more than 20 highly educated, industry-seasoned members, forming a multidisciplinary R&D talent echelon consisting of senior specialists, veteran engineers and young technical backbones.

The Group spearheads the industry shift toward healthier, natural, clean-label and functional food ingredients. Through long-term sustained R&D investment, we have established four proprietary core technology systems and continuously strengthened intellectual property protection, forging robust technical moats and differentiated competitive edges.

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Three Principles of cooperation

Integrity, Respect, Responsibility

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Three Principles of Business Conduct

Diligent, efficient, innovative