The highly anticipated FBIF2025 Food & Beverage Innovation Forum (hereinafter referred to as “FBIF2025”) was held as scheduled from May 8 to 10 at the National Exhibition and Convention Center in Shanghai. As one of Asia’s most influential industry events, FBIF2025 brought together food and beverage brands, ingredient suppliers, research institutions, and leading experts from around the world to discuss cutting-edge industry trends and innovative solutions. Xinqian’an showcased its innovative natural food ingredients at the event, presenting HaiCuisu to a global audience in a comprehensive manner. ^TM - New products such as seaweed dietary fiber and isomaltulose have drawn attention at the exhibition, thanks to cutting-edge technology presentations and interactive experiences.

Innovative products made their debut, drawing large crowds to the booth.

During the exhibition, the Xinqi’an booth (Booth No. F404, Hall 5.2) drew numerous industry clients and professional visitors who stopped by to engage in discussions. Among them was Hai Cuisu. ^TM - Two new products, seaweed dietary fiber and isomaltulose, have become hot topics of interest. HaiCuisu ^TM - As a marine‑derived functional ingredient independently developed by Xinqian’an, seaweed dietary fiber boasts a high dietary fiber content and excellent stability, making it suitable for a wide range of food applications, including yogurt, beverages, and ice cream, thereby helping Xinqian’an stay aligned with industry trends and customer needs. On-site tastings of yogurt, gummy candies, and other formulated products allowed attendees to experience firsthand their texture and functional benefits. In addition, isomaltulose, a low‑glycemic‑index (GI) and low‑calorie sugar substitute, has also won favor among customers in the confectionery, bakery, and beverage sectors.

On the afternoon of May 8, Xinqian’an was a key participant in the FBIF2025 Functional Ingredients Sub‑Forum. Dr. Zhong Xudong, Group R&D Director and Dean of the Shenzhen Institute of Functional Food Innovation, delivered a presentation on site titled “Derived from Marine Algae: Haicuisu.” ^TM A keynote speech titled “Unlocking New Functions of Dietary Fiber.” Dr. Zhong began by examining global trends in the dietary fiber market, then delved into the unique functional value of seaweed-derived ingredients, and provided a detailed overview of HaiCuisu. ^TM R&D breakthroughs and application scenarios.

In his speech, Dr. Zhong Xudong stated: “As consumer demand for natural and safe foods continues to grow, the dietary fiber market is experiencing explosive growth. HaiCuisu” ^TM Leveraging the natural advantages of marine algae, these ingredients not only deliver the physiological benefits of traditional dietary fiber but also enhance product texture and flavor, opening up new possibilities for food innovation. The event also featured a Q&A session and product tastings, during which attendees engaged in lively discussions with Dr. Zhong on topics such as the process stability and application suitability of algal raw materials, further underscoring Xinqi’an’s technological prowess in the functional food ingredients sector.

Deeply committed to natural ingredients, we continuously drive innovation in the industry.

Xinqian’an remains committed to the research, development, and production of natural food ingredients, leveraging technological innovation to drive the advancement of health‑focused foods. At FBIF 2025, the company showcased its latest breakthroughs in marine bioactive compounds and functional sugar alcohols, while fostering meaningful dialogue with industry partners to reinforce its “natural and sustainable” product ethos. Looking ahead, Xinqian’an will continue to collaborate across the entire value chain to unlock the boundless potential of food innovation.

Author: Fu Rui

Editor-in-charge: Zheng Mo, Chen Xiaomei

May 14, 2025