From March 17 to 19, the Asia‑wide food industry’s premier event—the 28th China International Food Additives & Ingredients Exhibition (FIC 2025)—was held as scheduled at the National Exhibition and Convention Center in Shanghai. The exhibition set a new record for scale and attendance, bringing together over 1,500 companies from more than 30 countries and regions. Covering such diverse sectors as food additives, functional ingredients, natural extracts, health‑food raw materials, and food‑processing equipment, it provided a comprehensive showcase of cutting‑edge technological advances and emerging trends in the food industry. As an internationally oriented manufacturer and supplier of food ingredients, Xinqian Group made a striking appearance with its full product lineup and several high‑profile new offerings, highlighting its innovative achievements in the field and drawing keen attention from audiences both at home and abroad.

A comprehensive product portfolio that meets diverse market demands.

At this year’s exhibition, Xinqian’an Group showcased a comprehensive portfolio spanning functional food ingredients, dietary supplements, sweeteners, and more. Through product displays, expert presentations, interactive sessions, and sample tastings, the company offered attendees a holistic, multi‑dimensional view of its robust capabilities—covering everything from raw material sourcing and solution development to the innovative application of finished products.

Overview of Products on Display:

During the exhibition, thanks to its diverse and innovative product lineup, distinctive flavors, and uncompromising quality, the Xinqian’an booth drew a steady stream of domestic and international exhibitors eager to inquire and negotiate. As a leading enterprise in the food ingredients industry, Xinqian’an has, in recent years, remained firmly market‑driven, continuously innovating its offerings to build a diversified product portfolio that comprehensively meets the varied needs of global customers and consumers. At the same time, the company has actively pursued an internationalization strategy, establishing production, sales, and warehousing networks worldwide to create an integrated supply chain serving regions across Europe, the Americas, the Asia‑Pacific, and beyond—providing robust support for its products’ global expansion.

A groundbreaking new product launch, setting the stage for a new wave of industry transformation.

As a cornerstone of the Group’s product strategy, the new offerings not only made their debut at the Xinqian’an booth but were also the focus of a concurrent launch event for cutting-edge products and technologies. At the event, Dr. Zhong Xudong, Technical Director of Xinqian’an Group and an engineering doctorate from the Institute for Bio‑Nutraceuticals and Functional Food Innovation, delivered a detailed presentation on key innovations such as Haicuisu seaweed dietary fiber and isomaltulose. Dr. Zhong provided an in-depth analysis of the current landscape and future prospects of niche markets like sugar substitutes and dietary fibers, noting that the global food ingredients industry is undergoing a profound transformation—from “disorderly expansion” to “value redefinition.” He emphasized that those who can seize opportunities amid this shift will emerge as leaders in the next wave of competition. With a forward‑looking vision, Xinqian’an has innovatively introduced market‑driven, category‑leading products—including Haicuisu seaweed dietary fiber and isomaltulose—across diverse segments.

During the presentation of the new isomaltulose‑based product, Dr. Zhong Xudong shared the Group’s years of experience in both fundamental research and applied development of sugar alcohols, along with a comprehensive, end‑to‑end solution built on this foundation. This solution encompasses advanced processing technologies, enhanced flavor profiles, and customized, differentiated sugar‑reduction strategies. The product is suitable for a wide range of popular categories—including beverages, hard candies, compressed tablets, chewable tablets, chocolates, coated products, baked goods, and instant powdered drinks—making it the latest star among next‑generation sugar substitutes.

HaiCuisu seaweed dietary fiber, another flagship new product, not only preserves the nutrient‑rich dietary components of its seaweed raw material but also boasts unique advantages in swelling capacity, water‑holding ability, viscosity‑enhancing properties, and resistance to acid, heat, and salt. It offers customers fresh insights for ingredient selection, taste optimization, process development, and cost control.

During his keynote address, Dr. Zhong Xudong also actively shared and exchanged with industry peers the company’s experiences and insights in R&D, innovation, and industry development, fostering open and constructive dialogue that yielded rich takeaways for all participants.

Empowered by technology and driven by innovation, we build a brighter future together.

For many years, the Xinqian’an Group has remained committed to innovation as its driving force, continuously increasing R&D investment and striving to provide global consumers with natural, safe, and cutting-edge food ingredients. At this year’s FIC Health Expo, Xinqian’an not only showcased its deep expertise in the food‑ingredient sector but also underscored its determination and capabilities to lead the industry’s innovative development.

Looking ahead, Xinqian’an Group will collaborate with upstream and downstream partners across the industry chain to jointly drive high-quality development in the food ingredients sector, contributing to a better quality of life for people worldwide.

                              Author: Fu Rui

Editor-in-charge: Zheng Mo, Chen Xiaomei

March 21, 2025